Animation
With years of hands-on experience in both 2D and 3D animation, I specialize in creating impactful visual narratives that captivate audiences and meet clients' objectives. Throughout my career, I’ve had the privilege of working with a diverse range of brands, from global names like Burger King and Walgreens to leading organizations such as the American Medical Association (AMA).
My expertise spans from developing initial concepts and refining aesthetic directions to overseeing the full production process—from design to final animation.
I understand that artists thrive in an environment that allows for exploration and creativity. This is why I take a thoughtful, flexible approach to each project, ensuring there is ample time for exploration, feedback, and revisions. With a strong foundation in both creative direction and project management, I excel at crafting animation that is not only visually engaging but also aligns with the strategic goals of the client.
Here are a few of the key projects I've led, showcasing my ability to produce both traditional 2D and innovative 3D animations:
Title Animation for Burger King, Walgreens, & Macy’s
For high-profile brand campaigns, I produced various broadcast spots with dynamic title animations that were designed to capture attention and set the tone for the brands’ messaging. These animations played a key role in reinforcing brand identity and enhancing customer engagement across various media platforms.
Spots: Burger King “Break From the In-Laws”, Walgreens “That Joy,” and Macy’s “Valentine’s Day.”
Outcome: These playful animations perfectly captured each brand’s energy and enhanced their campaigns significantly. They brought the hunger, the joy, and emotion to all spots.
2D Animation for Uptake, Litera, and American Medical Association (AMA)
I managed and produced full-length 2D animations for Uptake and AMA, delivering engaging visual content that conveyed complex ideas in a clear and accessible way. These videos were used for educational and marketing purposes, ensuring audiences connected with both the message and the aesthetic.
Videos: Uptake, Litera, AMA.
Outcome: All videos received positive client reviews in simplifying key concepts focusing on uploading software to the cloud for Uptake, promoting the different suite options with Litera, and comparing the values of different healthcare services for AMA.
3D Animation for Starbucks & Delta Airlines Partnership, US Open and Madison Square Garden (MSQ)
Spots: Starbucks/Delta Airlines Prize videos, Tennis US Open “Player,” and Madison Square Garden “Sphere” teaser
Outcome: For Starbucks/Delta: The “Wonder Wonder”, which was part of the OOH video board and inspired by a Vegas game show, was a major hit at the CES 2022 event. Attendees praised the innovative interactive experience as they instantly were rewarded prizes for both brands. The project successfully elevated both brands in a memorable and engaging way.
For the US Open, there were two broadcast and social spots that ran before and during the sporting event. The electric use of energy lines and dynamic typography amped up the energy and spirit high of the players, experience, and fans.
For MSG, this broadcast spot ran during The Oscars teasing the breath-taking new event space that has now attracted millions to Las Vegas. Not to mention, we produced the spot in less than two weeks before its air date.
