Social ads
Social ads have become one of the most requested deliverables in today’s marketing landscape. With companies eager to produce content at scale, the goal is to keep consumers engaged with products on a daily basis, making them part of their routine. Social ads offer a fun, quick, and digestible way to connect with audiences, making them an essential part of any brand's digital strategy.
At AbelsonTaylor Group, I’ve had the opportunity to work on a wide variety of social ads for Neurocrine Biosciences INGREZZA. These ads range from fully animated content to integrations with live-action footage, providing a dynamic mix of styles that cater to the fast-paced demands of social media.
Key Responsibilities:
Animated Social Ads: Creating engaging, brand-aligned animations designed to quickly capture attention and communicate key messages.
Live-Action & Animation Integration: Collaborating with live-action footage to create cohesive, high-quality social ads that balance animation with real-world visuals.
Fast-Paced Production: Delivering high volumes of content while maintaining quality and ensuring all ads meet social platform requirements for optimal engagement.
Example Projects:
INGREZZA Social Ad Campaign: Produced a series of animated and live-action hybrid ads to promote Neurocrine Biosciences' INGREZZA, effectively blending product education with engaging storytelling in a short, impactful format.
